September 14 + 15, 2021
Stuttgart, Germany

[EN] Press Release August 2021

Stuttgart, Germany, August 18, 2021

f-cell 2021 is just around the corner

In four weeks’ time, the spotlight will be on hydrogen and fuel cell technology once again, at f-cell 2021 on September 14th and 15th. United by the slogan “Energizing Hydrogen Business”, 60 companies will head to Stuttgart to showcase their latest innovations. It’s all hands on deck as the final preparations are being made, and we can hardly wait for this live event with plenty of opportunity for personal interaction and discussion.

The f-cell organizers and everyone else involved agree that it is time for live events to make a comeback. “With just four weeks to go until the event opens, we are on the home straight in terms of planning. The response has been extremely positive. Sixty top-class speakers and the same number of exhibitors are waiting to meet their fellow participants and trade fair visitors”, says Peter Sauber, owner of the event agency of the same name. During the two-day convention, visitors will be able to exchange ideas with international experts in fields of application, manufacturing possibilities and country specifics, in the Haus der Wirtschaft in Stuttgart. The presentation of the f-cell award, which takes place during the evening event in association with the Baden-Württemberg Ministry of the Environment and the Stuttgart Region Economic Development Corporation, is not to be missed. Outstanding developments and innovations will be honored. This year’s f-cell will also include the third edition of the popular 24-hour Hydrogen Rally.

The need for a platform like f-cell is increasing due to rapid developments in the hydrogen and fuel cell sector and the current investment behavior of numerous countries and companies. The large number of new collaborations, joint ventures and alliances of distinguished German and international companies are also proof that these technologies are an important building block in the climate and energy transition. “Our discussions with exhibitors and speakers in the run-up to the fair have all pointed in the same direction. The mood in the industry has rarely been as positive as it is right now, and personal exchange is vital,” explains Sauber.

Safe event staging, with a sophisticated health and safety concept

The current COVID rules in the State of Baden-Württemberg provide the planning basis for the safe staging of events this fall. At f-cell, the “3G rule”, which is now part of everyday life in Germany, will be implemented. All visitors and participants will be asked to show proof that they have been vaccinated (Geimpft), have recovered from COVID (Genesen), or have tested negative for the virus (Getestet). There will also be a general mask obligation. Wider aisles, and spacious catering, networking and conference areas will be used, to enable everyone to comply with the social distancing rules. The venue will also be well ventilated to ensure a regular supply of fresh air.

Starting in 2022, the sustainable energy portfolio and experience of Peter Sauber Agentur will be combined those of Messe Stuttgart

The sustainable energy portfolio continues to develop and is taking the next logical step. Peter Sauber announces that his agency’s long-term collaboration with Messe Stuttgart will be intensified in 2022. “We are combining our skills. From 2022, our portfolio will be based at Messe Stuttgart.” However, Sauber is not yet starting his well-deserved retirement. “The entire team will also be moving to Messe Stuttgart on 10.01.2021, and I will be working as an external advisor for a while.” This combination of skills in the field of internationality, networking and event expertise and, last but not least, the modern exhibition center in the heart of Europe, will take f-cell to the next level as the continent’s leading event for hydrogen and fuel cells. The joint f-cell+HFC and international country pavilions (e.g. at the FC Expo) have also been perfectly integrated into the portfolio of Messe Stuttgart. Sauber says: “I would like to thank all of our partners who have so closely supported all of our events, and who will continue to put their trust in Messe Stuttgart in the future.” He adds: “Right now, though, let’s look forward to a successful f-cell 2021!”

About f-cell
Founded in 2001, the f-cell trade fair and conference is one of the oldest international specialist events in the hydrogen and fuel cell industry, and one of the most important worldwide. It offers a comprehensive overview of relevant international markets and technological advances. Visitors can meet contacts and decision-makers. The interactive format offers an ideal platform for experts and newcomers to have discussions, and to establish and build sustainable business relationships. Supported by the Baden-Württemberg Ministry of the Environment, Climate Protection and the Energy Sector, the f-cell award honors innovative hydrogen and fuel cell projects and technologies. The f-cell program includes a conference, interactive workshops, an international trade fair and an evening event with award ceremony. All of this will take place in Stuttgart on September 14-15, 2021.

Media contact

Evelyn Hettich
Project Leader f-cell
Peter Sauber Agentur
Wankelstraße 1
70563 Stuttgart, Germany
Tel. +49 711 656960-55
evelyn.hettich@messe-sauber.de

Philippe Ruß
PR consultant
PR-Agentur Solar Consulting GmbH
Emmy-Noether-Strasse 2
79110 Freiburg, Germany
Tel: +49 761 38 09 68-21
russ@solar-consulting.de